For product marketers, freelance or in-house

New side client or another launch? Get the positioning, battlecard and one-pager drafted in 48 hours.

Built from the product, scored with PMM Blender, and shaped by a product marketer with 20 years in B2B. Not just generated. No blank page, no prompt writing, nothing that could belong to the competitor.

Get my Kickoff Kit, $79 → Score a value prop free

Founding price. 10 spots, each kit made by me.

Which one is your week?

The new side client

You've just signed a client. The kickoff call is next week. They expect positioning, a battlecard and a one-pager, and you'll write all three after a full day at your own job.

By the time something usable exists, the week of evenings is gone, and so is the time you'd hoped to spend on a second client.

The next launch

You're the PMM, and another product is on the roadmap. The spec landed last week. Sales wants a battlecard before the first call, and the last launch still needs its one-pager.

You write launch messaging between stand-ups, and the next launch arrives before this one is finished.

Either way, it starts the same. A blank doc. You paste the product page into an AI tool, ask for a value proposition, and get something that would fit any company in the market. You rewrite it. You ask again.

Why it keeps happening

It isn't your skill. It's where every new product starts.

You know how to position a product. The problem is that every new client and every new launch starts from zero, with tools that don't know the product.

There is no best prompt that fixes this. What fixes it is starting from the product itself, scoring it honestly, and building every deliverable from the same base. That's what the Kickoff Kit does.

What ChatGPT or Claude won't give you

Any AI tool can write a value proposition. None of them can tell you whether it's the right one.

That part takes a person who has done the work, and it's the part you're paying for.

The tools make it fast. The thinking stays human.

A call on the positioningI decide which of the three angles fits the product's market best, and tell you why.
The competitor's eyesI read every line as the competitor would, and rewrite anything they could claim too.
What sales will actually useI've watched reps ignore battlecards for years. I cut what they won't read on a call.
The question you didn't askIf something in your answers doesn't add up, I ask before I build. I don't guess.
A note from meEvery kit ends with the three things I'd raise in your kickoff call or launch meeting, and why.

What you get

Six assets for the kickoff call or the launch, plus a note from me.

Value proposition score, 0 to 100

Open with a diagnosis: the weakest of five components, and what would raise it.

Three positioning statements, each scored

Put options on the table instead of one guess.

Headline and subheadline

Show how the positioning reads on a page.

Value props and USPs

Each backed by proof, with USPs the competitor can't claim.

Battlecard against the main competitor

Give sales something they can use on a call.

One-pager draft

Hand over a first draft your client or your sales team can react to.

+ Note from me

The three things I'd raise in your kickoff call or launch meeting, and why.

Everything arrives in one editable document. Anything your answers didn't cover is marked "to confirm", never invented.

How it works

One form. 48 hours. Your kickoff or launch, prepared.

Step 1

Pay and fill in one form

About the product. It takes about 15 minutes.

Step 2

I build your kit

With PMM Blender, then I check every asset against one test: if a line would still be true about the competitor, it gets rewritten.

Step 3

It arrives within 48 hours

As an editable document you can make your own.

Before and after

Before	After
× A new client or launch and a blank page	✓ Six assets drafted from the product
× One value proposition guess	✓ Three positioning options, each scored
× A week of evenings on first drafts	✓ First drafts in hand before the kickoff or launch meeting
× AI output that fits any competitor	✓ Every line checked against the competitor

Who it's for, and who it isn't

It's for you if

You have a day job and take positioning or sales enablement clients on the side, and you've just signed one.
Or you're an in-house PMM, and launches land faster than you can write for them.
You know how to do the work, and you're short on time, not skill.

It isn't for you if

You want a finished deliverable to send without reading it. This is a first draft for you to check and finish.
You're looking to learn product marketing from scratch.
You can't share basic details about the product, even anonymised.

Why me

I do both jobs: in-house launches and side clients.

I've done B2B product marketing for 20 years, at companies including Amadeus, eBay, PayPal and IDERA. I still work as an in-house product marketer, shipping launches of my own, and I take client work alongside it. That's why I built PMM Blender: I needed my evenings back.

The scoring is built on Kellogg's Three Dimensions of Value. The process is the one I use on my own launches and clients.

20 yearsin B2B product marketing

4–6h → 2–3hmy battlecard time, before and after

What clients say about my work

"Simona is an excellent freelancer! She has been a great asset to our company and continuously delivers great results since day 1."
Hiring team, Idera

"They had great insight for our marketing strategy."
CEO, Doakio

"Great outcome from MVP to initial marketing plan and execution."
Founder, Sport-advisor

Why there are only 10 founding spots

I'm making the first 10 kits myself while PMM Blender learns to build every asset automatically. That's why there are only 10, and why they cost $79 instead of $99. Founding buyers get my eyes on every line, and I'll ask you for two lines of feedback once you've used it.

Questions

Is this written by AI?

PMM Blender drafts. I choose the angle, rewrite what's generic, and flag what needs checking with your client or product team. You get a first draft shaped by someone who does this work, not a finished deliverable.

Can I use it for my employer's product, not a client's?

Yes. It works the same way: one kit per product or launch. Check your company's rules on sharing product details first. If the launch isn't public yet, you can leave out the company name and anything confidential, and I'll build from what you give me.

Will it sound like the brand?

It's built from your answers, in the tone you choose. Anything the form didn't cover is marked "to confirm".

I already know how to do this.

That's who it's for. It saves you the blank page, not the thinking.

What if I don't know all the answers?

Write your best guess and mark it with a question mark. If something is too vague to build on, I'll reply with one question before I start.

Is the product information safe?

Yes. Your answers are used only to build your kit, and handled under the EU GDPR and UK GDPR. Only you and I see them. They're deleted 30 days after your kit is delivered, and you can ask me to delete them sooner at any time. See the privacy policy.

What if it isn't useful?

You get one free redo. Tell me what missed, and I'll rework the kit within 48 hours.

What format is it?

One editable document with all six assets, ready to copy into your own templates.

Founding price

$79~~$99~~

One Kickoff Kit for one product: six assets plus a note from me
Delivered within 48 hours of your form
One free redo
10 spots, then $99

Get my Kickoff Kit →

Fill in the form after paying.
Your kit arrives within 48 hours.

"Every new client is a rollercoaster. A little friction, a few drops, and then the rush when they hit their goal or finally see where to improve."

Simona · Product marketer, 20 years in B2B

P.S. Not ready to buy? Score the value proposition free first. It takes 60 seconds, and it's the first asset of the kit. Score it free