The PMM AI Collateral Kit
42 pages of battle-tested prompt frameworks, output schemas, and ready-to-use templates — built for product marketers who ship, not tinker.
42
Pages
18
Prompt Templates
6
Output Schemas
4
PLC Stages
What is Inside
Not prompts. A production system.
One-Pager Generator Framework
The exact 9-section schema that produces sales-ready one-pagers. Headline, problem, value prop, differentiation, proof — structured output your team can use immediately.
Battle Card Templates
Competitive analysis prompts that generate objection handling, feature comparison matrices, and win/loss narratives — not generic side-by-sides.
Brand Voice Worksheet
Define tone, vocabulary, banned words, and writing samples in a structured profile that any AI tool can consume — persistent voice across every output.
PLC Stage Prompts
Introduction, Growth, Maturity, and Decline — each stage gets dedicated prompts for launch announcements, competitive differentiation, retention messaging, and pivot narratives.
Email Sequence Generator
Hook, story, objection, CTA frameworks for launch, nurture, and re-engagement sequences. Each prompt includes tone modifiers and audience targeting.
Real Input to Output Examples
See exactly what goes in and what comes out. Two complete walkthroughs — from raw product docs to finished, sales-ready collateral.
Schema Preview
Structured output, not wall-of-text AI.
// 9-section structured output contract
{
"headline": "8-14 words, outcome-led",
"subheadline": "1 sentence, audience + mechanism",
"problem": "2-4 sentences, buyer perspective",
"value_proposition": "What you do → why it matters",
"key_benefits": "3 benefit blocks with proof",
"how_it_works": "3-step user experience flow",
"differentiation": "vs. alternatives, not features",
"proof_point": "Metric, quote, or case study",
"call_to_action": "Single clear next step"
}
Full Product Lifecycle Coverage
Every stage gets its own playbook.
01
Introduction
5 Prompts
02
Growth
5 Prompts
03
Maturity
4 Prompts
04
Decline
4 Prompts
Launch Price
$39
One-time purchase - Instant delivery
Stop prompt engineering.
Start shipping.
Built by a PMM who got tired of rebuilding the same frameworks from scratch. 42 pages of systems, not motivation.
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